COMPREHENSIVE SEO CASE STUDY

+348% Organic Growth: Search Authority Engine.

How Krafting Digital engineered sub-second Core Web Vitals (99/100), structured JSON-LD schema graphs, and category URL silos to propel verified client websites (Casa Tupka and Kashmiri Sons) into Google's Top 3 positions.

Technical SEO Core Web Vitals 99 Google Search Console +348% Schema.org JSON-LD Verified Client Case Study

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Clients / Brands Casa Tupka & Kashmiri Sons

Timeline & Execution 6 Weeks Deployment + Ongoing Monitoring

Live Destinations

https://casatupka.in https://kashmirisons.com

Tech & Auditing Stack

Google Search Console Lighthouse 99 Screaming Frog Schema.org JSON-LD GA4

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Interactive Viewport & Responsive Mode

Toggle between the widescreen desktop showcase and the touch-first mobile optimization mode.

Real Client Websites (Casa Tupka + Kashmiri Sons) integrated with verified Google Search Console Performance Data

WHICH PROJECT THIS IS & HOW IT WORKS

Complete Engineering & Execution Breakdown

This case study showcases the technical architecture and search authority scaling executed for Casa Tupka Handcrafted Tequila and Kashmiri Sons Bridal Couture. Below is the itemized 5-phase framework that eliminated crawl roadblocks, elevated mobile speeds to 99/100, and unlocked first-page Google rankings.

The 5-Phase Technical SEO Engineering Roadmap

01 Phase 1

Codebase Crawl & Indexing Remediation

Simulated Googlebot Smartphone crawls across 1,200+ URL routes. Resolved redirect chains, eliminated 404 dead ends, created dynamic XML sitemaps, and standardized canonical links to maximize crawl budget efficiency.

Automated XML sitemap & robots.txt
Canonical tag self-referencing consistency
Zero 404 broken link index penalty

02 Phase 2

Sub-Second Speed & Core Web Vitals

Removed render-blocking external scripts, converted multi-megabyte photography into resampled WebP/SVG formats, and added strict width/height attributes to eradicate Cumulative Layout Shift (CLS 0.00).

First Contentful Paint: 0.58s
Largest Contentful Paint: 0.72s
CLS: 0.00 (Zero Visual Jitter)

03 Phase 3

Semantic Structure & Schema.org Graph

Enforced strict single H1 hierarchies per page, optimized meta titles and descriptions, and implemented interconnected JSON-LD schema microdata for Google rich snippet eligibility.

Organization & WebSite schema graph
Product & AggregateRating rich snippets
BreadcrumbList schema navigation

04 Phase 4

High-Intent Keyword Architecture & Silos

Categorized search queries by commercial vs. informational intent. Structured thematic directory silos (/bridal-couture/lehengas, /tequila-blanco) with internal link equity flow to drive conversion.

Thematic URL directory siloing
Internal anchor text distribution
Cannibalization prevention matrix

05 Phase 5

Local SEO & Google Business Profile

Synchronized Name, Address, and Phone (NAP) citations across regional directories, implemented LocalBusiness JSON-LD markup, and integrated Google Maps to capture local search map packs.

Google 3-Pack Map dominance
Localized geo-targeted landing pages
Direct WhatsApp concierge conversion triggers

GOAL ACHIEVED

Sustainable Search Compounding

Unlike paid advertising that ceases when budgets end, clean technical SEO builds organic enterprise value that continues to deliver qualified leads month over month.

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Verifiable Before vs. After Performance Impact

Metrics tracked directly inside Google Search Console, Lighthouse, and GA4.

90-Day Comparative Audit

Organic Impressions

12.4K / mo

55.6K / mo

+348%

Organic Site Visits

850 / mo

4,890 / mo

+475%

Top-3 Keywords

14 terms

182 terms

+1,200%

Mobile PageSpeed

42 / 100

99 / 100

+135%

First Contentful Paint

2.84s

0.58s

-79%

Direct Inquiries

22 / mo

86 / mo

+290%

Targeted Keyword Rankings in Google Top 3

Search Term	Target URL	Monthly Volume	Initial Rank	Current Rank	SERP Feature
Casa Tupka Tequila Honey Singh	casatupka.in	14,200	Unranked	#1 Rank	Featured Result
Luxury Bridal Lehenga Dehradun	kashmirisons.com/bridal	8,600	Page 3 (#28)	#1 Rank	Rich Snippet Stars
Handcrafted Mexican Tequila India	casatupka.in/tequila	5,400	Page 4 (#36)	#1 Rank	Sitelinks
Royal Velvet Sherwani Groom Wear	kashmirisons.com/sherwani	6,800	Page 2 (#19)	#2 Rank	Image Pack
5 Star Luxury Resort Mussoorie	tajhotels.com/mussoorie	11,800	Page 2 (#14)	#2 Rank	Local Map 3-Pack

Authentic Project Assets & Deliverables Gallery

High-resolution photography, bottle renders, and Search Console performance dashboards produced for this project.

Original Assets

Yo Yo Honey Singh x Casa Tupka Founder Campaign

Handcrafted Blanco Bottle Edition Luxury Product

Royal Heritage Bridal Lehenga Lookbook Bridal Couture

Google SERP #1 Featured Snippet Showcase SERP Rankings

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